15 January 2026

What I Do, and Why This Site Mixes Two Careers

People are sometimes surprised that I do both commercial intelligence work and modeling. I get why — on paper they don't have much in common. One is spreadsheets, automation pipelines, and pricing workflows. The other is photo shoots and video reels.

But I've never found them as separate as they look from the outside. Both are, in their own way, about paying close attention to how something is put together — a commercial process, a shot, a narrative — and making deliberate choices about it. I didn't want a site that pretended to be two different people, so this one just holds all of it: the work, the modeling, and everything I end up writing about along the way.

What to expect here

Some posts will be about AI automation and commercial analytics — tools I'm using, problems I'm solving, things I've learned building workflow automation for commercial teams. Others will be less technical. I'm not going to force a theme onto it beyond "things I wanted to write down."

Thanks for reading — more soon.